Week 3: Social Networking for Businesses
In today's market, harnessing the power of social media is a must if you want to grow your business or brand. From Instagram posts to Twitter announcements, these are just some of the many features of a carefully managed social media campaign. A large percentage of the public uses social media today ― Pew Research Center reports 70 percent ― so businesses can't afford not to interact with audiences via social networking sites. With this in mind, any aspiring entrepreneur who has yet to harness the power of social media needs to get with the program, ASAP. The key is creating a strong online presence, which then translates into loyal customers, and more customers = more $$$, which is the main goal of all businesses. In order to grow your business using social media, one needs to learn how to choose the best social media channels, which requires taking time to familiarize yourself with each network, how it runs, and what demographics use that platform. Many tech sites offe...